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In Today’s Issue:

🕸️ Why almost 60% of the traffic on Cloudflare's network is no longer human

📉 The chart that shows what publishers actually lost, in one number

🔒 What flips on September 15, and who gets it without asking

💸 From pay per crawl to pay per use: paying for the answer, not the fetch

🧾 Two billion "payment required" responses a day, and how few end in money

🔍 Search, training and agent traffic explained without the jargon

🟥 The Google problem Cohen would not quite name

📰 What a one-person newsletter can do about it this week

🏛️ Our take on the "private rule-making" critique

Dear Readers,

For twenty-five years the web ran on one trade. You let the crawler in, and the search engine sent you readers. That trade is now being quietly unwound. On Cloudflare's own network, crawlers now take roughly 9.6 pages for every visitor they send back, against roughly seven and a half a year ago. The content still leaves. The audience increasingly does not return.

Cloudflare's answer is arguably the most consequential piece of private rule-making on the web right now, and it takes effect in 30 days. From September 15, 2026, new domains on Cloudflare, plus every existing free-tier site whose owner has not changed the AI-bot setting by then, will block training and agent crawlers by default on pages that carry ads. Search stays allowed. When more than 20% of the web sits behind one network, a default setting stops being a suggestion.

Stephanie Cohen is the executive who has to make that defensible. She joined Cloudflare in 2024 as its first chief strategy officer, after nearly 25 years at Goldman Sachs, and she owns the file that runs from bot controls through licensing all the way to payments. We reached her in July, between panels at the WeAreDevelopers World Congress in Berlin.

What we wanted was the number underneath the pitch, and she gave it. More than two billion HTTP 402 "payment required" responses go out across Cloudflare's network every day, a figure the company also put on a slide at its June investor day, and, in her words, "the vast majority of those don't end in payment." That is the honest state of this market: demand is deafening, settlement is barely built. She also told us the open internet is thriving, which is precisely where her optimism and her own company's charts stop agreeing. Both answers are in this issue, and so are the charts.


The broken bargain, measured by the company sitting in the middle of it: blended across all crawlers, roughly 9.6 pages are now crawled for every single visitor sent back. (Cloudflare Radar, Content Independence Day one-year report)

All the best,

Kim Isenberg

A note from us: University students receive our Saturday Deepdive for free when they register with their university email address at: https://getsuperintel.com/plus-whitelist

In Conversation: Stephanie Cohen, Chief Strategy Officer, Cloudflare

Summary:

A Superintelligence exclusive with Cloudflare chief strategy officer Stephanie Cohen on the September 15 defaults, the shift from pay per crawl to pay per use, and why the payment rail for the agentic internet is being built out of a status code the web reserved decades ago and never used.

Cloudflare hosts very little of the web, but it stands in front of a great deal of it: more than 20% of all websites, 36% of the world's most-visited sites and, by the company's own count, nearly 80% of leading AI companies. That position lets it do the one thing no individual publisher can do, which is watch both sides of the trade at once. It is also why a change to a Cloudflare default setting now functions as internet policy. On July 1, the second Content Independence Day, the company announced it would sort AI crawlers into three buckets, search, training and agent, and that from September 15 it would block the latter two by default on pages carrying ads.

We put the resulting questions to chief strategy officer Stephanie Cohen: who actually pays, who decides the price, what happens to the small publisher, and by what right Cloudflare gets to set the default at all. The conversation has been edited for length and clarity.

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The trade that broke

AI systems use content from the open web, but creators and publishers often do not see traffic or payment in return. If I publish an article or a newsletter, an AI company can crawl it, learn from it and answer people using my work without sending me anything back. Is that the problem Cloudflare wants to solve?

About a year ago we announced Content Independence Day, and the philosophy was quite simple: that you should have transparency and control over what bots and agents are accessing your site. We just had the one-year anniversary, and our philosophy for that was your content, your rules. We are now at a place where the traffic on the internet is more than 50%. It is actually almost 60% non-human. So the internet itself is fundamentally changing. And what that means is that every site, no matter who you are, what you do, you need to understand what is happening on your site.

For the vast majority of companies, they want to optimize for AI. They want AI to ingest all of their information. Cloudflare is a good example. We want AI to take all of our developer docs, all of our blogs, everything that is on our website, because when you are deciding how to build, we want you to use Cloudflare. But for those companies that monetize via ads or subscriptions or affiliate revenue, they need a way to be discoverable without giving their content away for free, and that is what we are trying to help with. We are trying to help all companies optimize, and also those companies that need incremental control so they can figure out what their business model is in this new era.

Cloudflare sits between many websites and the rest of the internet. What can Cloudflare do that a single creator or publisher cannot do alone?

Let us take a step back: what is Cloudflare? Cloudflare is a large programmable network. We are actually in more than 330 cities and more than 125 countries, and we have millions and millions of customers on the network. So there are a lot of things we can do, but I will focus on two. One is speed and reliability, this idea of performance: you want traffic to get through to you fast, reliably and securely, and you want bad traffic to get deflected. Because we are in all of those locations, it does not matter where your audience is. It will show up, and it will show up quickly and reliably.

The second thing is around security. Because we have this breadth and depth of network, we see what is going on on the network, and we see what is going on on the internet. So what we can do is make sure that we know which traffic you want to get through and which traffic you would view as malicious. And the only way you can do that is if you have the breadth and depth of information that Cloudflare has.

One year after Content Independence Day, is this already a real turning point, or is it still very early?

We see an ecosystem emerging. The first thing we tried to do about a year ago was make sure that people had transparency and that they had the tools to control. This is just the idea of who is trying to access my site as it relates to bots and agents, and then I can decide whether I want to block, allow, charge, optimize. And we see millions and millions of site owners, thousands and thousands of creators using those tools. They are using them in many ways to create scarcity, because there is no market without scarcity.

The sign that this is working is that we have a lot of big companies. People Inc. is a really good example of a company creating scarcity with its content and using that to do deals with AI companies. Neil Vogel is the CEO of People Inc. On his earnings call, he talked about the fact that he was using the Cloudflare tools and it was allowing him to negotiate better deals with the AI companies. But it is not just the large publishers. We are also working with companies like beehiiv that have independent creators on their platform, so that each one of those creators can make decisions about what they want to block, allow, charge, optimize.

And the last thing is we have started to partner with a bunch of AI search companies. Ceramic and You.com are another good example of an ecosystem that is emerging: this idea that if you are going to create search that is being used for AI, sending money back to creators makes sense. The deal we have with Ceramic is that they are paying per use for content behind the Cloudflare network. And the You partnership is about high-quality specific content, the type of content that you would normally see behind a paywall. So there is a lot of work we need to do, but we do see an ecosystem that is emerging.

From pay per crawl to pay per use

I love hearing that, because we run our own newsletter on beehiiv. Last year the idea was pay per crawl: an AI bot pays when it requests a page. Now we are talking about pay per use, paying when the content is actually used in an AI answer. Why is that better?

Our idea is we need to let a thousand flowers bloom. We need to figure out a bunch of different ways to get this to work, because this is a new ecosystem. But it really is the difference between input and output, and I think you see this across the AI ecosystem, which is that we are more and more output oriented. Pay per use is more of an output. So what you are paying for is whether or not the information was used in the answer.

The second thing is there will likely be a convergence between crawling and usage. One of the things we have been working on is how can we make crawling more efficient. Because more than 20% of the internet sits behind Cloudflare, we have amazing signals about what is going on on the internet, and our data shows that more than half the time when AI is crawling the internet, they are crawling something they have already crawled and it has not changed at all. So we can use the data we have inside the Cloudflare network to alert the crawler that something has changed, otherwise no need to crawl again. And we just announced a partnership with OpenAI where we are doing research on this, because more efficient crawling is great for the AI companies, it is great for the site owner, and it is also great for the world.

But who decides what a piece of content is worth? The publisher, the AI company, Cloudflare, or the market?

This is a market. This is about supply and demand. Let me tell you how something works specifically on the network. In network protocols there is something called a 402 response. A 402 response means payment required, and so it is not a block. It is a request for a payment. And because 402 is embedded basically inside of the internet, machines can use it to pay other machines.

So the easiest way to think about how a market is going to develop, how prices will develop, is that if you are a crawler you can send out your bot and say, "This is the most I am willing to pay." And then the site that is going to respond with that 402 can have the minimum they are willing to accept, and over time those two markets will come together. Right now we are in a place where the market is nascent, so we are really only seeing negotiated deals happen rather than programmatic deals.

But we think as there is more scarcity, as there is more volume, there will be more programmatic deals. And if you want a sense for what the volume of demand is today on the Cloudflare network, there are more than two billion 402 responses a day. The vast majority of those do not end in payment, but we can see that there is an ecosystem that wants to emerge. And by doing all of these protocols, things like 402, which we then created the x402 Foundation for with Coinbase and Stripe and many others, and now contributed to the Linux Foundation, with all those things in place I think you will see more of a programmatic marketplace where the market decides the price.

Cloudflare has said AI bots often crawl the same unchanged pages again and again. Can the new system reduce that waste, or does it only charge for it?

Our mission is to help build a better internet, and so this inefficient crawling is just not good for anyone. The signals, this ability to provide insight to a crawler on whether or not the information has changed, is something that makes sense for all types of sites and all types of crawlers. We worked with a company called Clay. They help you do go-to-market research. And you can imagine that they are constantly crawling websites to look at the management team and see if people are still in the same roles. Well, they do not need to keep crawling those same sites over and over again. So they can use Cloudflare and our signals product in order to decide whether or not to do that crawl, which saves them money. It is much more efficient, less load on the site. It is probably not content that people are paying for today, but it still makes sense for it to be more efficient.

What flips on September 15

From September 15, 2026, new domains on Cloudflare will block training and agent bots by default on pages with ads, while search stays allowed. Why make that the default?

Our goal, and what we have heard after thousands and thousands of conversations, is that the sites behind Cloudflare want to be discoverable without having to give their content away for free. And the reason we are changing the defaults, but not today, in about two and a half months from when we made the announcement, is because we want to engage with the ecosystem. The whole goal is that an ecosystem emerges.

The defaults will be set for new sites, whether from existing customers or new customers, in the signup flow. They can easily change them. We will also change the defaults for the free customers behind the Cloudflare network if they have not gone in and made any changes between the time of the announcement and when the defaults change.

And as you noted, this is for pages with ads. Because what we learned from having all those conversations is that the vast majority of sites behind the Cloudflare network want to optimize for AI. They want their information inside of AI engines. It is the businesses that monetize with ads and subscriptions, and these are super important businesses, because this is how we have diversity of content, this is how we have information in the world. Humans need high-quality, original information, but AI needs it too. So they need very specific defaults and tools.


The switch itself. From September 15, Training and Agent default to "Block on pages with ads" for new domains and for untouched free-tier sites, while Search stays on "Allow." (Cloudflare)


For people who are not deep in this topic, what is the difference between search, training and agent traffic?

Think about search as indexing: the ability to be discoverable, AI knowing that you exist, so when someone asks a question you are an option, because the engine actually knows you are there. Training is how the models gain their intelligence, and of course the information they get during training is important as it relates to the answer, but often the AI or the agent will go out to the internet to get the latest information. And then the third thing you need is agent, and this is where a human is generally asking an agent to do something. It could also be an agent asking another agent to do something, but they are taking an action.

So you can understand why, if you are a company that has ads or subscriptions, you would want to be discoverable and therefore in search. But you would want to make sure that when a deeper answer is given, when an action is taken, that human actually goes to your site. By the way, there are businesses that want their audience completely engaged in their own environment. If they want their audience to engage in an AI experience, they want that to happen inside their own environment, so they may tweak. There are companies that monetize with ads that may say, "You know what, in addition to ads I want to have licensing revenue, so I am happy to allow these other things, but I want to get paid for it." And then there are a whole host of people, and we think they are being created today, who want to write for the superintelligence, for a whole host of reasons. So while the defaults are important, the ability to change them is also important.

If a bot cannot clearly say "I am here for search" or "I am here for training," Cloudflare may block it more strictly. Does that make life harder for smaller AI startups, which are growing at enormous scale right now?

We have lots of incentive and lots of focus on helping this long-tail ecosystem emerge. So actually, it is exactly the opposite. If you look at AI companies that have been born recently, they tend to have different crawlers, because they were created in the last couple of years. The idea of something between search and training and agent already existed, so their entire business model was built around separating those things.

It is the companies that have been around a lot longer, that had different businesses and are now in the AI business, which tend to merge their crawlers. And the problem with that is that it makes it hard for companies and sites with ads to be discoverable without giving their content away for free. Those sites, without separate crawlers, do not have the same level of transparency, so they cannot tell why the bot is accessing their site, and they do not have the same level of control.


Why the declaration matters: training is now the single largest stated purpose of crawling, and a further 36.6% comes from mixed-purpose bots that a publisher cannot separate at all. Pure search is 8.6%. (Cloudflare Radar, crawl-purpose summary)

The Google problem

Google is the hard case here. Publishers need Google Search traffic, but Google also serves AI answers more and more often. How do you handle that tension?

We are really excited to use this two-and-a-half-month period to engage with the ecosystem, because the goal around this, and by the way the goal around all of this, has never been blocking. Sometimes you have to use defense to create a good offense, but the goal has been to create a sustainable ecosystem. So the goal is to figure out what the technical solution is, so that sites can decide to be discoverable, they can be discoverable inside search, but they also do not have to give their content away for free.


The reason that answer stays diplomatic: Google sends 87.8% of all referral traffic, and every other source is a rounding error. Cloudflare's own report says Google's mixed-use crawler gives it access to roughly twice as much information as leading AI companies. (Cloudflare Radar, referral traffic by source)

Do the AI companies actually pay?

Are the big AI companies actually willing to pay? Are OpenAI, Google, Anthropic and Perplexity coming to the table?

Over the last year we have seen more than 50 deals in the content space, and the reason for this is that you need high-quality original content for AI to flourish. If we want an analogy, think about streaming businesses right now. The difference between streaming businesses is what content they have access to. And if we can imagine a world, and I know it is not the world today, where compute is not as scarce, or maybe some of the research talent is not as scarce, the thing that will separate different AI companies is access to content. So we see lots of engagement with the AI companies.

What leverage do publishers really have? If an AI company says no, can it just get the content somewhere else?

Of course, it depends on the type of content that you have. What we see is that if you have high-quality, original content, there is real demand for it. And once you create scarcity, they will figure out a way to get access to it by paying for it. For example, there is a healthcare site that sits behind the Cloudflare network. We saw one bot try to go after information on that site almost 800 million times in a 30-day period. So if the question is whether there is demand for high-quality, original content, of course there is.

The content that is more me-too content is going to be more difficult. For example, there have been articles written where literally the only point of the article is to tell you when a big sporting event starts, because people will often search for that. And then of course that article is plastered with ads all over the place. I think we can all agree that that is not adding to human intelligence, and so I think those business models are more challenged. But for content creators that are creating high-quality, original content, who speak in a specific voice, even if it is on a topic that is generally available, we think there are exciting business models.

You are giving publishers more data about AI traffic and referrals. What uncomfortable truth do you expect the data to show?

Information is power, and this is one of the main things we were focused on. I know that the transformation can be difficult, but it is really important to actually have access to the information. What publishers are able to see is who is accessing their site. They are certainly able to see who is giving them referrals, but it also gives them really interesting ideas about what they should produce.

Amazing conversations have come just from giving people information. An example would be a large publisher: Condé Nast is a good example, they have Vogue. If AI is accessing their site directly, it is getting access to the articles and the pictures, but it is not getting access to the data behind that. How interesting would it be to see all of the pictures that were taken for the photo shoot? Or to know which type of customer tends to click on a specific photo or a specific article? What we have seen by giving content creators access to the information is that a bunch of creativity happens, which is: how do we take a business that was optimized for humans, and create a business that still works for humans when they come to my site, but is also optimized for machines?

The one-person newsletter

A lot of my audience are solo creators, newsletter writers and small publishers. Can a one-person creator really make money from this, or does it mostly work for large media companies?

We are super excited about long-tail creators, and we have a bunch of local news that sits behind Cloudflare that is now making more money from licensing than from ads. For content creators that are out there, we think there are a ton of business models that work for this, and we mentioned the beehiiv partnership earlier. We are also working with GoDaddy on something very similar. By getting tools like this into the hands of individual creators, they are going to come up with really cool, really interesting business models.

I also think that the human internet is not going away. I know I talked about the fact that almost 60% of the traffic on the Cloudflare network is now non-human. But that is not because humans are going away from the internet. It is because if you search for something as a human, you may go to five or 10 sites, but if you are an agent you are going to go to thousands of sites. So of course the traffic from agents is going to be more than the traffic from humans. But humans still want to read things from other humans. They want to participate in communities, and so we are quite bullish about the individual creator community and what they are going to create in this new environment.

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The counterweight to that optimism, from Cloudflare's own report: absolute human traffic fell 35 to 40% across retail, software, IT and financial services between June 2025 and April 2026. Agents multiplying does not explain humans disappearing. (Cloudflare Radar)

If someone runs a small website or newsletter, what is the one thing they should do this week to stop giving their work away for free?

Sign up for Cloudflare. The ability to do that is available on our free tier. There is a whole host of tools you can add to that, but AI Crawl Control is available on Cloudflare, it is super easy to sign up, and you can start seeing what is happening on your site and then take control over what you want to block, allow and ultimately, if you decide, charge for. So I would love for you to do that, and I would love to hear feedback on it.

Who gets to write the rules

Cloudflare can now help decide which bots get access and which ones need to pay. Why should Cloudflare play that role?

The customers behind the Cloudflare network make the decision. They decide which bots they are blocking, allowing and charging. The only thing that we automatically deflect is malicious traffic on the Cloudflare network, and more of the cybersecurity suite of our products. The idea is to put these types of tools in the hands of creators of all shapes and sizes.

What do you say to critics who argue that Cloudflare is moving from internet infrastructure into private rule-making for the web?

We as a company have a mission, which is to help build a better internet, and we take this very seriously. What that means is we have to engage with the broad ecosystem on how we think the internet should function. And at the end of the day, you need to choose defaults, but we do that by engaging with the broader community. I think the example on the 1st of July is a really good example of us doing that. While we announced our intent to change the defaults, we did not change the defaults immediately. We are changing them in a couple of months, and the idea is to continue the conversations we have been having for over a year now to figure out what the right defaults are. But we also make it very easy for customers behind the Cloudflare network to change those defaults.

The moonshot: a web that can charge by the request

If AI answers replace clicks, what does a healthy open web look like in one, three or five years?

I was on a panel earlier today, I am at the WeAreDevelopers conference, and one of the things someone asked about was a moonshot. So I want to talk about how the internet functions, how payments function, and then where we can go from here. Cloudflare can handle more than 500 million transactions per second. The world's largest payment company can handle less than 100,000 transactions per second. In less than two seconds, we process more than they process in an entire day.

If you think about what is happening on the agentic internet, an internet that is predominantly agents, you can imagine a world where every interaction, every transaction, every request is a chance for commerce. But you need a payment system that matches that. So in addition to all the things we are talking about, we are working with a broader community. We were recently part of an open standard, a stablecoin [Open USD, the consortium stablecoin unveiled by Open Standard on 30 June with Cloudflare among its 140-plus partners], that is about this idea of creating payment rails that will work at internet scale.

Some people view that when the original internet was created, this was the one thing we did not get right. It is actually why that 402 protocol exists that I talked about earlier. It exists because the original idea of the internet was around micropayments. Micropayments would be super annoying for humans on the internet, but they are really, really easy for machines. So I think we are going to get to a place where a lot of business models emerge, because this idea of a machine-to-machine interaction on the internet could actually be a chance for payments, which opens the door to many, many new business models that did not exist before.

Editor's note: the comparison is Cloudflare's own, from its June investor day, and the footnote on that slide matters. A Cloudflare "transaction" there is a discrete unit of work (an HTTP request, DNS query, Workers call or DDoS check); the payment network's is a payment authorised, cleared and settled. The 500 million and the 100,000 are not the same unit.


Why she is building a till and not just a gate: daily requests from autonomous AI agents on Cloudflare's network grew more than 1,700% in the year to 31 May 2026. Every one of those is a potential charge. (Cloudflare)

Does the open web survive this change, or are we moving toward more paywalls, more licensing deals and more low-quality AI content?

The open internet is thriving. In the AI era, think about yourself. Think about if you went away, locked yourself in a closet for a week, and then you came out and someone started asking you questions. You would be trying to do things without full context. And think about if it was much longer than that. What we have seen in a world where agents are doing things is that they need context, and that context comes from the open web.

Distribution is also now down to basically zero. So if you are a content creator, the ability to create content and be out on the open web with high-quality, original work is easier than ever, and so we are more excited than ever. There was a time when people talked about the web being in decline. We see exactly the opposite on the Cloudflare network. We see traffic increasing. We see the diversity of the internet increasing. We are very optimistic about what is happening on the open web.

Is there anything we have not covered that you want the community to know?

The internet has become agentic, and the internet has always had a business model, and so this agentic internet needs a business model. We are at the very beginnings of figuring out what that business model is, and we are super excited to partner, to test and iterate, and to discover what that new agentic internet is going to look like.

This interview was recorded on video in July 2026 and has been edited for length and clarity. The full conversation is on our YouTube channel:

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The most valuable number in this interview is the one that undercuts the pitch. More than two billion times a day, a site behind Cloudflare answers an AI request with 402, payment required, and Cohen says plainly that the vast majority of those do not end in payment. Read that as a market and it is enormous demand meeting almost no settlement. The deals that exist are still hand-negotiated between large publishers and large labs, which is exactly what she concedes when she says the market is "nascent" and "we're really only seeing negotiated deals happen rather than programmatic deals."

So be precise about what has actually been built in twelve months. Cloudflare has built the leverage layer: the ability to see who is taking what, and to say no. That is real, and Neil Vogel's earnings call is evidence it works at the top of the market. What Cloudflare has not built yet is the clearing house, the thing that turns a refusal into a price. Its own report concedes as much: licensing today "remains largely bespoke and unlikely to fully replace lost referral, advertising, and affiliate revenue." The gap between those two is where every creator smaller than People Inc. is currently standing, and no chart in the report closes it.

The second thing worth carrying out of this conversation is what Cohen does not say about Google. Asked about the one crawler no publisher can afford to block, she answers with process rather than policy: an engagement period, a technical solution still to be found. Cloudflare's own report is far blunter than its chief strategy officer. It names Google's mixed-use bot as the reason the whole search-allowed, training-blocked architecture leaks, estimates that Google therefore reaches about twice as much information as leading AI companies do, and points out that publishers cannot even tell which purpose a given Google crawl served. A rulebook that binds everyone except the party holding 87.8% of the referrals is not yet a rulebook.

Her answer on the private rule-making charge deserves the same treatment: fair, and incomplete. Customers really do choose, and Cloudflare really does only auto-deflect malicious traffic. But defaults are the product. On September 15 the setting changes for every free-tier customer who has not touched it, on a network sitting in front of more than a fifth of the web. And Cloudflare is lining itself up to be, simultaneously, the referee that classifies the bots, the toll booth that charges them (the Monetization Gateway, still waitlist-only) and the wallet they pay from (Cloudflare Wallets, whose handle reservations opened on 4 August, with actual funding and spending promised "in the coming months"). That may still be the best answer anyone has offered. It should not be mistaken for a neutral one.

Three notes for the record. The "more than 50 deals in the content space" Cohen cites are publisher-AI agreements across the industry, counted by Cloudflare, not brokered by it, and Cloudflare's own two documents disagree on the window: its press release says "over the past year alone," its report says "since 2023." Her examples of a healthcare site hit 800 million times in a month, of local news outlets out-earning their ads with licensing, and of Clay using Cloudflare's crawl signals are her own; Cloudflare has published none of them, and the nearest public case for the local-news claim is CEO Matthew Prince's own paper, The Park Record, which he told Semafor in April was on track to make more this year from licensing its content to AI companies than from digital media. And her claim that the open internet is thriving sits directly against her company's finding that human traffic fell 35 to 40% in all four industry verticals it measured, in under a year. Our thanks to Stephanie Cohen and the Cloudflare team for the exclusive, and for the best line of the week: there is now, she says, "a whole host of people who want to write for the superintelligence." We are inclined to agree.

About the Industry

Cloudflare operates one of the world's largest networks, spanning more than 330 cities in more than 100 countries, with more than 20% of the web sitting behind it. Its Content Independence Day programme, launched on 1 July 2025 and expanded a year later, lets site owners see, block, allow or charge the AI crawlers that reach them. The next set of defaults takes effect on 15 September 2026.

Stephanie Cohen

Stephanie Cohen is chief strategy officer at Cloudflare, a role the company created for her when she joined in 2024. She leads strategy across the future of the network, international expansion, AI and the developer platform, and she owns the company's work on what it calls the business model of the internet, which runs from bot controls through content licensing to machine-to-machine payments.

Stephanie Cohen, chief strategy officer at Cloudflare. (Cloudflare press kit)

She spent nearly 25 years at Goldman Sachs before that. She joined in 1999 as an analyst in mergers and acquisitions, was made partner in 2014 and became the firm's chief strategy officer in 2018. She went on to co-lead its consumer and wealth management business and later ran Platform Solutions, and she sat on the firm's management committee.

Sources:

🔗 Cloudflare, "Content Independence Day, one year on: building the business model for the agentic Internet" (1 July 2026): https://blog.cloudflare.com/agentic-internet-bot-report/

🔗 Cloudflare, "Your site, your rules: new AI traffic options for all customers" (1 July 2026): https://blog.cloudflare.com/content-independence-day-ai-options/

🔗 Cloudflare, "Announcing the Monetization Gateway: charge for any resource behind Cloudflare via x402" (1 July 2026): https://blog.cloudflare.com/monetization-gateway/

🔗 Cloudflare press release, "Cloudflare Allows the Agentic Internet to Flourish with a Simple Philosophy: Your Content, Your Rules" (1 July 2026): https://www.cloudflare.com/press/press-releases/2026/cloudflare-allows-the-agentic-internet-to-flourish-with-a-simple-philosophy-your-content-your-rules/

🔗 Cloudflare, "Cloudflare Announces Research Pilot with OpenAI" (8 July 2026): https://www.cloudflare.com/press/press-releases/2026/cloudflare-announces-research-pilot-with-openai/

🔗 Cloudflare and beehiiv, "AI Crawl Controls to Help Independent Publishers Navigate the AI Era" (23 June 2026): https://www.cloudflare.com/press/press-releases/2026/cloudflare-and-beehiiv-introduce-ai-crawl-controls-to-help-independent-publishers-navigate-the-ai-era/

🔗 Linux Foundation, "Launching the x402 Foundation and welcoming the contribution of the x402 protocol": https://www.linuxfoundation.org/press/linux-foundation-is-launching-the-x402-foundation-and-welcoming-the-contribution-of-the-x402-protocol

🔗 Cloudflare, Investor Day 2026 presentation, New York Stock Exchange (9 June 2026), slides 102, 105 and 106: https://cloudflare.net/files/doc_downloads/Presentations/2026/06/Master-Deck-2026-Investor-Day-FINAL.pdf

🔗 Open Standard, "Introducing Open USD" (30 June 2026): https://joinopenstandard.com/blog/introducing-open-usd

🔗 Semafor, "Cloudflare CEO Matthew Prince said local news is the place to be as AI proliferates" (17 April 2026): https://www.semafor.com/article/04/17/2026/cloudflare-ceo-matthew-prince-said-local-news-is-the-place-to-be-as-ai-proliferates

🔗 TechCrunch, "Cloudflare's new policy pushes AI companies to pay for publishers' content" (1 July 2026): https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-companies-to-pay-for-publishers-content/

🔗 The full video interview on our YouTube channel: https://www.youtube.com/watch?v=W7mZQalSgXw

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